Pink for Pam provides those actively fighting cancer with tools to live full lives during treatment and develop and maintain a positive, powerful, and healthy mind, body, and spirit. Cancer has changed its game. No longer a death sentence or even a disease with a decisive treatment followed by remission, cancer is more commonly treated as a chronic illness that remains in the body through more advanced, sometimes less harmful treatments. Pink for Pam paints this new picture of cancer, one where there are fewer “victims” and “survivors” and more and more “fighters.” The 501(c)(3) nonprofit organization aims to ensure that all patients living with cancer can do so as normally as possible, provide an online community for education and support, and offer tools for individuals battling cancer to flourish in life.






Pink for Pam® is painting a new picture of cancer® for the world.  As new treatments and research extend the length and quality of life for millions of patients, many of whom are younger adults, perceptions of how to cope with the challenge of a breast cancer diagnosis and the new life it brings must change. Pink for Pam aims to help patients, families, caregivers, and the community at large to adopt a new view of cancer that is both optimistic and realistic. Most important, Pink for Pam helps those living with cancer to feel as normal, comfortable and confident as possible in their everyday lives as they work toward recovery.

To attain our vision, Pink for Pam provides information, community, and funding to cancer patients that empowers them to support and enhance body, mind, and spirit and live life to the fullest. We do this in three ways:

  1. Online Support. PinkForPam.org will be a hub where people in similar situations can exchange advice and stories and receive firsthand tips and wisdom from Pink for Pam founder and CEO Pam Cromwell and from Pink for Pam Partners, a group of healthcare and personal service professionals with a range of perspectives and approaches.
  1. Educational Support. Pink for Pam will host live, hands-on seminars in which Pink for Pam Partners provide members with lifestyle and wellness tools and services.
  1. Financial Support. Pam’s Prescription plan provides cancer patients with funds to obtain complementary wellness services, fitness products and services, and spiritual and self-care products and services.

Pink for Pam® is a 501(c)3 nonprofit corporation founded in 2010 by Pam Cromwell, who just before her 30th birthday was diagnosed with Stage III breast cancer and given a grave prognosis. She has been living a full life, including work as a business analyst in New York City, kickboxing, God, travel with friends, and founding Pink for Pam, for six years since then. She has been featured on Fox and CBS news, and in 2006 she was named one of Kiss FM’s “Phenomenal Women” for her work to raise awareness of breast cancer in young women. Most recently she read a letter to cancer on the national broadcast of
Stand Up To Cancer 2012

Learn more about Pam’s Prescription Plan

“Pink for Pam” and “Painting a New Picture of Cancer” are registered trademarks of Pink for Pam, 2012, all rights reserved. 

Read Pam’s story

Learn More About Pam’s Prescription Plan

Meet the Team

Be Sociable, Share!